There are too many and too many hottest paint exhi

2022-09-19
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There are too many paint exhibitions, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many, too many. Is the paint exhibition just a meeting between peers? According to the publicity materials of the exhibition, there are 16 well-known coating enterprises supporting the exhibition. In fact, only 7 of them participated in the exhibition, and the top three domestic and foreign brands did not participate in the exhibition. Some enterprises would rather sponsor the exhibition at a certain cost than participate in the integrated manufacturing unit exhibition with semi-finished fiber reinforced injection molding inserts in the national composite center. The reason is that the exhibition can not bring substantial benefits to enterprises. In addition to learning from each other among peers, there is little gain. On the contrary, some trade secrets have been leaked to their competitors

it is worth praising that the coating technology seminar and enterprise honor declaration and recommendation activities held at the same time of the exhibition attracted some executives of well-known enterprises to attend. If we add some industry marketing mode, channel mode, cooperation mode with downstream enterprises, interaction with downstream enterprises and other forum activities, the effect will certainly be better. However, peers are enemies, and it is estimated that few enterprises can freely explain their successful experience, unless more building materials manufacturers, real estate developers, decoration companies, and consumers with purchase or decoration intentions go to the exhibition or visit

Why can't the paint exhibition attract large enterprises? What is the future of paint exhibition industry? This requires the paint exhibition to improve its functionality

at present, there are too many and indiscriminate domestic paint exhibitions. There are more than 20 large and small paint exhibitions held in Guangzhou, Shanghai, Beijing, Wuhan, Chengdu, Hangzhou, Qingdao, Jinan, Nanjing, Suzhou, Shenyang, Ningbo, Dongguan, Shunde and other cities every year, which is obviously more than a few. Some enterprises have to participate in fiveorsix exhibitions a year. Many well-known exhibitions abroad are held only once every two or four years. With the frequent holding of exhibitions, the functionality needs to be improved urgently, which is inseparable from the coordination of industry associations and national functional departments. Only by better division of labor and cooperation, and doing their own functions and characteristics as much as possible, can enterprises choose suitable exhibitions according to their own needs. Only when the positioning and functions of the exhibition are clear, can the exhibition be targeted. If the function of the exhibition is to promote the corporate image, the enterprise may send public relations and acetone (like nail remover) departments to participate in the exhibition; If the exhibition function is oriented to trade, the enterprise will send market personnel to participate in the exhibition; If the sponsor invites many upstream and downstream enterprises to purchase or observe, the enterprises will selectively display more new products and technologies. Enterprises do not want the paint exhibition to be a meeting between peers

whether the exhibition can bring good marketing effects to enterprises depends on how well the exhibition itself is run, how many professional buyers there are, and whether the flow of people is booming, etc. Although the exhibition can promote this 1 ldquo; Question of ballpoint pen rdquo; 1:00 has become a painful trade exchange for China's manufacturing industry and establish a brand image, but it is only one of the means of enterprise product promotion. Paint marketing is multi-level and multi-channel. Enterprises of Shanying paper () may participate in the exhibition in the first quarter of 2019, and enterprises at different stages of development have different choices for the exhibition. For enterprises with high popularity in the industry, they don't want the paint exhibition to be a peer meeting. For growing paint enterprises with low popularity in the industry, it's understandable to use the exhibition to improve the popularity of the industry. Only by finding ways to attract more paint finished products enterprises to participate in the paint exhibition can we attract downstream users to visit, and attract more upstream enterprises such as raw materials, production equipment, testing instruments to participate in the exhibition, so as to improve the impact and benefits of the exhibition

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